Online gaming and online sports betting in the US are finally converging with today’s brick and mortar casinos. It has been a gradual process, but the technology that advances online platforms are seeing more in-depth integrations into the stalwart land-based casino management systems. Casinos are working harder than ever to bring the appeal of its genuine gameplay and excitement to patrons off property to increase offerings and to further strengthen their loyalty programs.
One of the more distinctive ways to transition to online casinos is taking advantage of the technological advances in online video streaming to ensure our customers have access to reliable internet connections. With these advances, Golden Nugget Atlantic City launched the first online live dealer game that now broadcasts a range of popular live table games to patrons across New Jersey.
Live Dealer is not exclusively broadcasted from a ring-fenced studio built on property; they are broadcasted directly from the casino floor to online patrons—delivering a truly unique experience. Trust factors of playing on the floor are now a reality with the Golden Nugget’s Live Casino Floor Roulette in New Jersey, which is accessible 24 hours a day, 365 days a year.
Similar to Live Dealer technology, sports betting is the newest platform in further development due to the recent repeal of the Professional and Amateur Sports Protection Act by the Supreme Court of the United States. As certain states are expediting regulations that will allow retail and online sports betting, most casinos are looking to capitalize on advances in sports betting platform technology to bring an omni-channel experience to patrons across its land-based property and online entities. Our goal is to provide the same experience and excitement, whether you are sitting within the four walls of the casinos sportsbook or participating online. Patrons can take advantage of exactly the same markets, events and real time odds.
A key advancement for sports betting in casino IT technology will be its real-time, in-play sports betting capabilities that generally come with the top sports platform suppliers. In-play sports betting allows patrons to watch their favorite sports teams and place real-time bets on the sporting action happening in the moment. Golden Nugget Atlantic City and Golden Nugget Biloxi are opening up new sportsbooks and partnering with enterprise-level online sports platforms that use automated and large scale trading systems, allowing for Omni-channel delivery of in-play sports betting. It may take some time for traditional sports bettors who are use to parlay cards and future bets to get in on the in-play betting action, but based on the success seen in other countries, it is possible we could see in-play bets generating close to over 60 percent of all sports bets within a short period of time, adding to existing land-based and online casino revenues.